Pengaruh Kemudahan, Manfaat Dan Pengetahuan Terhadap Minat Penggunaan E-Commerce Pada Generasi Z

Mahfiyah Mahfiyah; Muthmainnah Muthmainnah

doi:10.55757/tasharruf.v4i1.221

Authors

Mahfiyah Mahfiyah Universitas Islam Jember, Indonesia
Muthmainnah Muthmainnah UIN Kiai Haji Achamd Siddiq Jember, Indonesia

DOI:

https://doi.org/10.55757/tasharruf.v4i1.221

Keywords:

usefullness, ease of use, interest, e-commerce, generation z

Abstract

Abstract

This study aims to determine the effect of convenience, benefits and knowledge on the interest in using e-commerce in generation Z. The method in this study uses descriptive quantitative methods. Data was taken by distributing the questionnaire link to Generation Z in Jember Regency as many as 138 people. Data were analyzed using the SPSS 2019 application with multiple linear regression analysis. The results of the analysis show that partially: Ease of Use has a significant positive effect on interest in using e-commerce in Generation Z. Usefulness/Benefits have a significant positive effect on interest in using e-commerce in Generation Z. Knowledge has a significant positive effect on interest in using e-commerce commerce in Generation Z. Simultaneously convenience, benefits and knowledge have a significant effect on the interest in using e-commerce in generation Z.

References

Abidin, M. Z., Mispani, M., Yusuf, M., Setiawan, A., Wati, R. I., & Darmayanti, R. (2023). Implementasi Amaliyah Ahlussunnah Wal Jama’ah Dalam Mengatasi Perilaku Amoral Sebagai Upaya Pembentukan Akhlak Remaja. Assyfa Journal of Islamic Studies, 1(1), 51–62.

Alfiah, E., Herawati, M., & Novitasari, R. (2020). Manajemen POAC Wakaf Di Indonesia. ZISWAF: JURNAL ZAKAT DAN WAKAF, 7(2). https://doi.org/10.21043/ziswaf.v7i2.8065

Alim, M. N. (2011). AKUNTANSI SYARIAH ESENSI , KONSEPSI , EPISTIMOLOGI , DAN METODOLOGI. Jurnal Investasi, 7(2).

Almajidi, B. H., & Hameed, T. M. (2020). The role of the Internal courtyard in organizing the function and shaping architecture. Association of Arab Universities Journal of Engineering Sciences, 27(2). https://doi.org/10.33261/jaaru.2020.27.2.012

Anda, A. R., Hussain, M. N., & Jopang, J. (2020). Penerapan Fungsi Manajemen Pemerintahan dalam Pelayanan Publik di Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Wakatobi. NeoRespublica : Jurnal Ilmu Pemerintahan, 1(2). https://doi.org/10.52423/neores.v1i2.10423

Anhar, J., Darmayanti, R., & Usmiyatun, U. (2023). Pengaruh Kompetensi Guru Agama Islam Terhadap Implementasi Manajemen Sumber Daya Manusia Di Madrasah Tsanawiyah. Assyfa Journal of Islamic Studies, 1(1), 13–23.

Bris, A., Wang, T. Y. H., Zatzick, C. D., Miller, D. J. P., Fern, M. J., Cardinal, L. B., Gregoire, D. A., Shepherd, D. A., Westphal, J. D., Shani, G., Troster, C., Van Quaquebeke, N., Lanaj, K., Hollenbeck, J. R., Ilgen, D. R., Barnes, C. M., Harmon, S. J., Feldman, E. R., DesJardine, M. R., … Sangiorgi, F. (2021). KNIGHTS, RAIDERS, AND TARGETS - THE IMPACT OF THE HOSTILE TAKEOVER - COFFEE,JC, LOWENSTEIN,L, ROSEACKERMAN,S. JOURNAL OF BANKING & FINANCE, 37(1).

Brown, J. M. (2020). Notes to the Underground: Credit Claiming and Organizing in the Earth Liberation Front. Terrorism and Political Violence, 32(2). https://doi.org/10.1080/09546553.2017.1364637

Bustomi, A. A., Khosiah, N., & Fathurrohman, A. (2025a). Developing pancasila learning strategies through culture-based interactive media in elementary schools. Assyfa Learning Journal, 3(1), 43–56.

Bustomi, A. A., Khosiah, N., & Fathurrohman, A. (2025b). Developing pancasila learning strategies through culture-based interactive media in elementary schools. Assyfa Learning Journal, 3(1), 43–56.

Charag, A. H., Fazili, A. I., & Bashir, I. (2020). Determinants of consumer’s readiness to adopt Islamic banking in Kashmir. Journal of Islamic Marketing, 11(5). https://doi.org/10.1108/JIMA-10-2018-0182

da Silva Santiago, P. V, Darmayanti, R., & Sugianto, R. (2023). Conquering IMO Problems in Brazil by Recognizing the Didactic Situation, Mathematics Teachers Must Know! Assyfa Learning Journal, 1(2), 73–88.

Darmawati, D. (2022). The Impact of Maqashid Syariah Based Performance on Sustainable Finance Implementation of Indonesian Islamic Banks. https://doi.org/10.4108/eai.3-8-2021.2315133

Ferreira, P. H. M., & Araújo, A. F. R. (2020). Growing Self-Organizing Maps for Nonlinear Time-Varying Function Approximation. Neural Processing Letters, 51(2). https://doi.org/10.1007/s11063-019-10168-9

Firdaus, M. I., Aziz, M. A., Sukoco, D., & Alafianta, N. F. (2021). Investment Cooperation Agreement on Equity Crowdfunding Platform from the Perspective of Sharia Economic Law. Al-Iktisab: Journal of Islamic Economic Law, 5(1). https://doi.org/10.21111/al-iktisab.v5i1.5626

Ghofururrohim, A., Karim, A., Mukaromah, N., Romly, A. W., & Jaenullah, J. (2024). The Position of Humans in Islamic Educational Philosophy. Assyfa Journal of Islamic Studies, 2, 131–140.

Gomes Monteiro de Andra, C., & Juliana d’Angelo, M. (2020). The Relationship between the Technology Readiness Index (Tri) and the Quality of Digital Services of Brazilian Financial Institutions. Management and Business Research Quarterly, 15. https://doi.org/10.32038/mbrq.2020.15.01

Hashem, G. (2020). Organizational enablers of business process reengineering implementation: An empirical study on the service sector. International Journal of Productivity and Performance Management, 69(2). https://doi.org/10.1108/IJPPM-11-2018-0383

Huda, Moh. N., & Lubis, M. R. (2021). IIMPLEMENTATION OF LEGAL CERTAINTY ON COMPARATIVE STUDIES OF IJARAH MUNTAHIYA BITTAMLIK & RENTAL CONTRACT. Jurnal Akta, 8(2). https://doi.org/10.30659/akta.v8i2.15459

Husnalia, S., Susyanti, J., & Anwar, B. (2025). Pelatihan Manajemen Keuangan Bagi Pelaku UMKM. Jurnal SOLMA, 14(1). https://doi.org/10.22236/solma.v14i1.17911

Hye, A. K. M., Miraz, M. H., & Habib, M. M. (2020). Wave retail banking effect on customer satisfaction in retail supply chain in Bangladesh. International Journal of Supply Chain Management, 9(3).

Ibad, I., Supriyadi, & Walid, S. (2020). Implementasi Fungsi Pengorganisasian Puskesmas Yang Berorientasi Pada Standar Akreditasi Puskesmas Di Puskesmas Maesan Kabupaten Bondowoso. Jurnal Kesehatan Masyarakat, 5(1).

Kakati, B. K. (2025). Promoting sustainable livelihoods for tribal communities: insights from the integrated tribal development project in Assam. Development in Practice. https://doi.org/10.1080/09614524.2025.2551851

Kang, D., Shin, W., Yoo, H., Kim, S., Lee, S., & Rhee, K. (2020). Cep215 is essential for morphological differentiation of astrocytes. Scientific Reports, 10(1). https://doi.org/10.1038/s41598-020-72728-7

Kolzow, D. R., Smith, C. C. C., Serrat, O., Dilie, H. M., Zeeshan, S., Ng, S. I., Ho, J. A., Jantan, A. H., Massey, J., Sulak, T., Sriram, R., Dennis, R. S., Bocarnea, M., Hai, T. N., Van, Q. N., Herbert, S. L., So-Jung Kim, Kyoung-Seok Kim, Y.-G. C., Guillaume, Dr. O., Honeycutt, Dr. A., … Ingram, O. C. Jr. (2021). Unit 5 Theories of Leadership. International Journal of Organizational Leadership, 1(1).

Kurnia, Z. N., Mustafida, R., Fauziah, N. N., Subri, N. S., & Ahmad Faiz, F. A. (2020). The Optimalization of Zakat in Achieving Maqashid Sharia. International Conference of Zakat. https://doi.org/10.37706/iconz.2020.237

Machova, R., Zsigmond, T., Zsigmondova, A., & Seben, Z. (2022). Employee satisfaction and motivation of retail store employees. Marketing and Management of Innovations, 1(1). https://doi.org/10.21272/mmi.2022.1-05

Marechal, C., Mikołajewski, D., Tyburek, K., Prokopowicz, P., Bougueroua, L., Ancourt, C., & Węgrzyn-Wolska, K. (2019). Survey on AI-based multimodal methods for emotion detection. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 11400). https://doi.org/10.1007/978-3-030-16272-6_11

Mat Daud, M. H., & Mubarak, M. Z. (2020). Perancangan dan Perorganisasian dalam Pengurusan Wakaf: Amalan Majlis Agama Islam dan Adat Istiadat Melayu Kelantan (MAIK) dan Perbadanan Wakaf Negeri Sembilan (PWNS). Journal of Techno Social, 12(1). https://doi.org/10.30880/jts.2020.12.01.008

Nailah, N., & Rusydiana, A. S. (2020). EFFICIENCY AND STABILITY OF ISLAMIC BANKING IN ASEAN: DEA WINDOW ANALYSIS. Tazkia Islamic Finance and Business Review, 14(1). https://doi.org/10.30993/tifbr.v14i1.211

Nur’aini, Sariah, & Oktaviani, J. (2022). Islamic Social Finance and Maqashid Shariah. International Journal of Waqf, 2(2).

Nurkolis, N., Setyaningsih, R., & Roshayanti, F. (2020). MANAJEMEN SEKOLAH BERBASIS LITERASI LINGKUNGAN UNTUK MENINGKATKAN KESADARAN SISWA TERHADAP LINGKUNGAN SEKOLAH. Jurnal Administrasi Pendidikan, 17(1). https://doi.org/10.17509/jap.v27i1.24393

Onoh, R. C., Egede, J. O., Lawani, L. O., Ekwedigwe, K. C., Aja, L. O., & Anozie, B. O. (2020). Birth preparedness and complication readiness among women of reproductive age group in Abakaliki, Southeast Nigeria. Nigerian Journal of Clinical Practice, 23(3). https://doi.org/10.4103/njcp.njcp_670_18

Pereyra-Mariñez, C., Santos-García, F., & ... (2022). Energy Supply System Modeling Tools Integrating Sustainable Livelihoods Approach—Contribution to Sustainable Development in Remote Communities: A …. Energies. https://www.mdpi.com/1996-1073/15/7/2668

Peters, S. (2024). Design for enabling sustainable livelihoods in disadvantaged communities: A case study in Amphoe Phrapradaeng, Samut Prakran Province in Thailand. research-repository.rmit.edu.au. https://research-repository.rmit.edu.au/articles/thesis/Design_for_enabling_sustainable_livelihoods_in_disadvantaged_communities_A_case_study_in_Amphoe_Phrapradaeng_Samut_Prakran_Province_in_Thailand/27582171

Raniga, T. (2022). Women entrepreneurship as a strategy for sustainable livelihoods. The Thinker. https://journals.uj.ac.za/index.php/The_Thinker/article/download/1455/851

Ratanabanchuen, R. (2020). Understanding the dynamic of digital economy in the context of digital literacy of Thai households. In Puey Ungphakorn Institute for Economic Research (Vol. 149).

Rohmat, R., Yusuf, M., Fathurrohman, A., & Choirudin, C. (2024). The Influence Of Islamic Parenting Patterns and Parents Religious Understanding On Children’s Spiritual Intelligence In Muslim Families In Metro City. Assyfa Journal of Islamic Studies, 2(2), 117–126.

Rusydiana, A., Raditya Sukmana, Nisful Laila, & Sherrindra Avedta. (2022). Waqf, Maqasid al-Sharia, and SDG-5: A Model for Women’s Empowerment. AL-IHKAM: Jurnal Hukum & Pranata Sosial, 17(2). https://doi.org/10.19105/al-lhkam.v17i2.6572

Rusydiana, A. S., Sukmana, R., Laila, N., & Avedta, S. (2022). Waqf, Maqasid al-Sharia, and SDG-5: A Model for Women’s Empowerment. Al-Ihkam: Jurnal Hukum Dan Pranata Sosial, 17(2). https://doi.org/10.19105/al-Ihkam.v17i2.6572

Sahu, R. S., & Tiwari, M. (2024). Ensuring sustainable livelihoods and inclusive growth of Indian smallholder farmers through organic farming: a systematic literature review. Socio-Ecological Practice Research. https://doi.org/10.1007/s42532-024-00190-0

Sariah, Nur’aini, & Jeni Oktaviani. (2022). Islamic Social Finance and Maqashid Shariah. International Journal of Waqf, 2(2). https://doi.org/10.58968/ijf.v2i2.172

Savelyeva, Y. O. (2020). RESEARCH THE EFFICIENCY OF PROFESSIONAL SELF-REALIZATION OF EMPLOYEES OF BANKING INSTITUTIONS. PSYCHOLOGY AND SOCIAL WORK, 2(52). https://doi.org/10.18524/2707-0409.2020.2(52).225435

Schmierer, T. (2024). Harnessing machine learning for EEG signal analysis: Innovations in depth of anaesthesia assessment. Artificial Intelligence in Medicine, 151. https://doi.org/10.1016/j.artmed.2024.102869

Sulistiyowati, E., Setiadi, S., & Haryono, E. (2023). The dynamics of sustainable livelihoods and agroforestry in Gunungkidul Karst Area, Yogyakarta, Indonesia. Forest and Society.

Suryandari, W. D. (2021). The Application of Fiduciary Guarantee in the Perspective of Islamic Law. Jurnal Daulat Hukum, 4(4). https://doi.org/10.30659/jdh.v4i4.17952

The Maslahah Concept in the Islamic Finance Institutions. (2019). Journal of Law, Policy and Globalization. https://doi.org/10.7176/jlpg/87-12

Tumewang, Y. K., Rahmawati Dewi, H., & Amin, H. (2025). Over a decade of maqashid sharia studies: a bibliometric analysis and direction for future research. In Journal of Islamic Accounting and Business Research (Vol. 16, Issue 1). https://doi.org/10.1108/JIABR-08-2022-0207

Vedianty, A. S. A., Darmayanti, R., Lestari, A. S. B., Rayungsari, M., & ... (2023). What is the need for" UBUR-UBUR GABUT" media and its urgency in high school mathematics learning. Assyfa International Scientific Journal, 1(1).

Yadav, R. K. (2024). The climate refugees of Bundelkhand: A study on issues and challenges to sustainable livelihoods in Bundelkhand. Climate Change and Human Adaptation in India …. https://doi.org/10.1007/978-3-031-55821-4_12

Zhang, P., Shi, X., Khan, S. U., Ferreira, B., Portela, B., Oliveira, T., Borges, G., Domingos, H., Leitão, J., Mohottige, I. P., Gharakheili, H. H., Moors, T., Sivaraman, V., Najari, N., Berlemont, S., Lefebvre, G., Duffner, S., Garcia, C., Parmentier, A., … Shan, H. (2019). IEEE Draft Standard for Spectrum Characterization and Occupancy Sensing. IEEE Access, 9(2).